Tuesday, 18 October 2016

Industry Briefing

I was right, it was Asos! We are designing a menswear collection for Autumn Winter 17 for Asos. They gave us a briefing about the company which was really interesting, particularly the different target markets that they have (Urban drape, indie rocker, basics, etc.) and they essentially explained how they wanted to appeal to all twenty-somethings so we’ve basically been given free reign to do whatever we want. Me and my group decided that we wanted to focus mainly on the urban drape target market, so thinking about longline, oversized, baggy clothing. I started to have a look on pinterest for some ideas...

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