Monday, 17 April 2017

Innovation Project

A month or so ago I started my 2nd major project of 2nd year, titled the Innovation Project. So far I'm really enjoying it. A lot of things have changed from the first year (we use folders rather than sketchbooks, there's more focus on research, different page layouts etc. etc.) but I've really been enjoying the challenge of developing my work to a better, more professional standard. I chose to base my concept around surrealism and illusions which I've been working on in my folder and have just started to design. Here are some of my key research images....








Saturday, 18 February 2017

Old Navy Briefing

We've been briefed on a month(ish) long competition we're going to be working on before starting our 2nd project. The competition is with Old Navy and is the chance to win an internship with them over the summer in America! I was definitely quite excited with starting this project as it's quite quick and fast paced which I much prefer to the longer, drawn out projects that we're normally doing (it's a nice break!). I also work 100x better under time pressure so it's generally a well suited project for me! As Old Navy are so authentically american, I decided to base my theme around american retro (in particular 50s and retro cars and diners). These were a few of my favourite images that I found...







Wednesday, 1 February 2017

Final Presentation

So we had our final presentation to Asos on monday showing them our final garments and all of our work that we've completed the last few months. They seemed to like our concept and line up luckily. We also got to see a few of the other groups present and it was interesting to see how everyone had taken the brief so differently and some of the collections were really amazing! We also showed them our lookbook which I love! The photoshoot came out so well and the photos look so professional. Here are just a few of them.....